A Comparative Study on the Impact of Marketization on International Student Prospectus

• 作者: 桂翊
• 来源期刊: 海外英语
• 学科: 教育
• 关键词: critical discourse analysis MARKETIZATION rhetorical moves
• 年，卷（期）: 2020,（12）
• 页码范围: 57-58
• 页数: 2页
• 分类号: G424

摘要

In this article, I aim to compare the similarities and differences in the international student prospectuses of two universi-ties from the perspective of critical discourse analysis. By analyzing the layout and design, visual features, the rhetorical moves, and lexico-grammatical features of two prospectuses, I expect to trace the impact of marketization on the genre-based discourse of higher education and identify to what extent international student prospectus are influenced by the new"customer-driven"trend in higher education.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	桂翊	湖北工业大学外国语学院	4	0	0.0	0.0