Health Promotion Discourse:The Voice for New Good

• 作者: Michael Rinn
• 来源期刊: 外国语文研究（辑刊）
• 年，卷（期）: 2021,（2）
• 页码范围: 1-13
• 页数: 13页
• 语种: 中文

摘要

This article will analyze how the creative power deployed by the health promotion discourse against HIV/AIDS can be explained by its hybrid nature.It is both functional in its maximization of efficiency and its anticipation of reception,and normalizing in its unification of behavior.In this regard,we understand the health promotion discourse as a major component of what Marc Angenot broadly calls "social discourse" (2009:8).This discourse governs citizens' way of living,by organizing,unifying and fixing limits on what is said,debated and discussed in a given society(Rinn & Sherlaw,2018).Our analysis will show how health promotion goes beyond the cognitive dimension of social discourse.Public authorities,by showing the image(we will call ethos) of responsibility,knowledge and performance,aim not only to impose a discursive dominance,in order to develop and legitimize the way of framing social life,as the dominant Zeitgeist,but also to provide ways of acting of each citizen.It is this combination of cognition and action that gives the health promotion its persuasive power.