A Pragmatic Study of Business English Advertisement from the Perspective of Cooperative Principle

• 作者: 罗显敏
• 来源期刊: 海外英语
• 学科: 文学
• 关键词: Business English Advertisement PRAGMATICS Cooperative Principle
• 年，卷（期）: 2021,（2）
• 页码范围: 104-105
• 页数: 2页
• 分类号: H319

摘要

Business English advertisement is a special form of speech act.It is very different from literary language and scientific language.This paper focuses on the analysis of the use of cooperation principle in business English advertisements,and explores how advertisers inspire potential customers to have psychological resonance,so as to urge them to buy products or services.