A User Selection Method in Advertising System

• 作者: Bo XIAO Shiyi XIONG Zhiqing LIN
• 来源期刊: 通讯、网络与系统学国际期刊(英文)
• 学科: 医学
• 关键词: USER Selection MAXIMUM Frequent ITEMSETS BAYESIAN Network
• 年，卷（期）: 2010,（1）
• 页码范围: 54-58
• 页数: 5页
• 分类号: R73

摘要

It’s important for mobile operators to recommend new services. Traditional method is sending advertising messages to all mobile users. But most of users who are not interested in these services treat the messages as Spam. This paper presents a method to find potential customers who are likely to accept the services. This method searchs the maximum frequent itemsets which indicate potential customers’ features from a large data set of users’ information, then find potential customers from those maximum frequent itemsets by using a bayesian network classifier. Experimental results demonstrate this method can select users with higher accuracy.