Strategies to Save Face in Chinese and Western Cross-culture Communication

• 作者: 景建平
• 来源期刊: 海外英语
• 学科: 社会科学
• 关键词: FACE FACE SAVING strategy CROSS-CULTURAL communica
• 年，卷（期）: 2013,（5X）
• 页码范围: 190-191
• 页数: 2页
• 分类号: G04

摘要

As the economic globalization develops and science advances, the exchange between China and the West becomes increasingly frequent. On the basis of previous studies on face theory and face saving strategy, this research analyzes the problems of face in Chinese and western communication, the differences of face views and values between them and discusses the strategies to save face of the Chinese and westerners as well as during Chinese and western cross-cultural communication, reducing the cultural conflicts resulted from face and improving cross-cultural communication.