A Study of Cross-cultural Pragmatic Failures in Tourism Interpretation

• 作者: 王维杰
• 来源期刊: 海外英语
• 学科: 文学
• 关键词: TOURISM INTERPRETATION CROSS-CULTURAL PRAGMATIC FAILURE CROSS-CULTURAL PRAGMATIC COMPETENCE
• 年，卷（期）: hwyyb_2015,（11）
• 页码范围: 139-140
• 页数: 2页
• 分类号: H315.9

摘要

In the tourism interpretation,guide interpreter incompetent in cross-cultural pragmatic awareness and ability happensto make various cross-cultural pragmatic failures,which would result in misunderstandings or even failures in communication.Thephenomenon of cross-cultural pragmatic failures in the tourism interpretation from two subdivisions:pragmalinguistic failure andsociopragmatic failure would be discussed from the interdisciplinary perspective,aiming to the promotion of the quality of tourisminterpretation and the advancement of the cross-cultural communication between China and the west.