A Study on Cross-Cultural Management of FAW-Volkswagen

• 作者: GAO Yufeng
• 来源期刊: 美中经济评论:英文版
• 学科: 工学
• 关键词: Sino-foreign joint venture FAW-Volkswagen corporate culture cross-cultural management
• 年，卷（期）: 2020,（3）
• 页码范围: 67-72
• 页数: 6页
• 分类号: TN9

摘要

With the deepening of Economic Reform and Open up,more and more foreign-funded enterprises come to China to invest and set up Sino-foreign joint ventures.Due to the differences in cultural backgrounds between the two sides of Sino-foreign joint venture,cultural conflicts are inevitable.Proper cross-cultural management mechanism is the most effective measure to eliminate cultural conflicts in Sino-foreign joint ventures,while the complex business environment and the diverse personnel structure are the problems that cross-cultural management faces.FAW-Volkswagen Automotive Co.,Ltd.(hereinafter referred to as FAW-Volkswagen),as one of the most successful large-scale Sino-foreign joint ventures in China,has accumulated a lot of fruitful experience in the field of cross-cultural management.Its cross-cultural management experience is a good reference for other Sino-foreign joint ventures.Based on Corporate Culture Theory,Cross-Cultural Management Theory,and the cross-cultural management experience of FAW-Volkswagen,this paper will propose a general cross-cultural management model applicable to other Sino-foreign joint ventures.