基于游客满意度的苏州乡村旅游营销策略研究(英文)

• 作者: 盛晓兰
• 来源期刊: 景观研究：英文版
• 学科: 经济
• 关键词: RURAL TOURISM Tourists’ SATISFACTION MARKETING strategy
• 年，卷（期）: jgyjywb_2011,（12）
• 页码范围: 76-80
• 页数: 5页
• 分类号: F592.7

摘要

To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic features and behavioral characteristics of tourists.Moreover,significance of service items and tourists’ satisfaction on these items were investigated from the perspectives of scenic area management,traffic conditions,accommodation services,hygienic conditions,commodity price,infrastructure,guide services,food and recreational activities.Through sorting out statistics obtained in the investigation,corresponding marketing strategies were proposed.First,orientation of rural tourism market should be defined,local tourist source market taken as the principal one,especially tourists from the middle-class and upper-class.Second,rural cultural connotations should be further explored to build villages of dominant cultures and bring new ideas to traditional festivals.Third,integrated marketing should be introduced to the promotion of rural tourism,marketing channels further integrated,and online marketing of rural tourism enhanced.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	盛晓兰		15	42	4.0	6.0