A Comparative Study of Two Advertisements Targeting Men and Women

• 作者: 贾文
• 来源期刊: 海外英语
• 学科: 文学
• 关键词: ADVERTISEMENTS gendered SOCIAL ACTORS MULTIMODALITY INTERTEXTUALITY
• 年，卷（期）: 2015,（10）
• 页码范围: 205-208
• 页数: 4页
• 分类号: H030

摘要

Advertising becomes indispensable in modern times due to its wide influence on consumers and it is presented in formsof various media including newspapers, radio and television, etc. Advertisement, with its visual and verbal features, is often studiedby many scholars from a linguistic perspective. This article will compare two print advertisements in magazines targeting males andfemales respectively in terms of gendered social actors regarding multimodality and intertextuality.