利用绩效棱柱和模糊综合评价法的西部旅游地区游客满意度评价模型构建——以云南丽江地区为例(英文)

• 作者: 刘曲华 焦俊刚 蒋蓉华
• 来源期刊: 景观研究：英文版
• 学科: 经济
• 关键词: Toursit SATISFACTION degree Performance PRISM Fuzzy comprehensive EVALUATION EVALUATION model
• 年，卷（期）: 2010,（4）
• 页码范围: 64-68
• 页数: 5页
• 分类号: F592.7

摘要

Starting from the utilization and protection of local knowledge, with the performance prism as the framework, the evaluation index system of tourist satisfaction degree was established. The weight was determined by using AHP method. Finally, the investigating result was judged with fuzzy comprehensive evaluation method, the evaluation model of tourist satisfaction degree in western tourist area was built, and the case study was carried out. With Lijiang in Yunnan Province as example, according to AHP method, five dimensions weight of the performance prism, various KPI weight and consistency were obtained, fuzzy evaluation on tourist satisfaction degree was conducted. The results showed that the overall was satisfactory, but there were still some problems. Aiming at the utilization and protection of local knowledge, some corresponding countermeasures were put forward which will benefit for further development of tourism in Lijiang of Yunnan Province.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	焦俊刚	桂林理工大学管理学院	10	53	4.0	7.0
2	蒋蓉华	桂林理工大学管理学院	14	98	3.0	9.0
3	刘曲华	桂林理工大学管理学院	5	39	2.0	5.0