旅游景区游客满意度及其测评指标分析——以贵州省镇远古城为例(英文)

• 作者: 熊康宁 贺祥
• 来源期刊: 景观研究：英文版
• 学科: 经济
• 关键词: TOURIST area TOURIST SATISFACTION DEGREE MEASURING indexes Zhenyuan COUNTY
• 年，卷（期）: 2011,（2）
• 页码范围: 69-73
• 页数: 5页
• 分类号: F592.7

摘要

By using principal component analysis,this paper had modified and put forward a theoretical model of evaluation on tourist satisfaction degree with tourist perception quality and tourist satisfaction degree as structure variables and with thirty indexes like image of tourist area,tourists’ expectation,infrastructure in tourist area,landscape features and ticket price as observed variables,based on random questionnaire survey of tourists of Zhenyuan ancient city in Guizhou Province and the existing evaluation models of tourist satisfaction degree at home and abroad.The survey result showed that tourist satisfaction degree was not high,that tourists were dissatisfied with observing facilities,transportation,accommodation and landscape features,and that the attraction power of tourist area was weak.The comprehensive tourist satisfaction degree of Zhenyuan ancient city was 77.653.Therefore,the government should enhance reconstruction of infrastructure and construction of landscape features,and improve tourist service quality level,so as to realize sustainable development of tourist economy in Zhenyuan ancient city.

作者信息

序号	姓名	单位	发文数	被引次数	H指数	G指数
1	熊康宁	贵州师范大学中国南方喀斯特研究院	215	3432	29.0	49.0
2	贺祥		2	2	1.0	1.0